With a historic presence in Maison&Objet, Blue Art, today, is seeking to revitalise its image and surprise visitors who are often habituated to this type of event.
Starting with global positioning and seeking to express the creative and artistic potential of the company, this stand takes the shape of an artist’s workshop.
Its graphics makes reference to the raw materials of show-products and communicates the responsible philosophy of the company.
The detached atmosphere grabs the visitor’s attention encouraging them to stop.
Katra chose a selective scene of products which reflect the company’s quality. The interior fixtures favour open spaces and invite the visitor to explore the stand further. Seats are provided to encourage informal chat between the sales-people and potential clients.