BIESSE

signalétique urbaine

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Come party at the Hangar ?! Oh no, let's go to Biesse !

A VIBRANT NEIGHBORHOOD

Biesse street is rich of it's people, shops and personnalities that create it's uniqueness. This street transformed over time but kept it's vitality and an atmosphere of faubourg and a sense of timelessness. A welcoming neighborhood of rich exchanges for decades, it's through the project M.E.U.H that Biesse starts a new dialogue with it's inhabitants and all Nantais people. A new graphic identity, an urban language that federates and reveals the already existing like a prolongement of it's personnality. Biesse is not to be shy about it's vibrant and captivating neighborhood.

How to propose a new experience walking down Biesse street ? Which visual marquers must be put into place ? How to synthesize this singular DNA and share it ?

To answer these questions Studio Katra associated with Super-Apes studio, painters and artistic direction.

 

PROJECT APPROACH

> Signaling : attract, direct, warn and expand the imaginary of all Biesse street visitors. 

> Narration : create a new imaginary that renews the vision of visitors upon the street. Inspired by it's vibrant past, Biesse's story continues.

> Plastic : use of techniques of painting signs with traditional letters and revisit them for a graphic and urban approach.

> Poetic wanders :propose a narrative and dreamy stroll around the neighborhood . Link the graphic and verbal représentations with semiologies and cultural refrences.

> Usage : propose an intuitive and functional approach. Invite new urban usages.

BIESSE, VILLAGE OF BRIDGES

"Village" was the nickname given by the inhabitants to describe the Biesse neighborhood. 

> The line of bridges constitutes the historical passage between the Island and continent, between the north and south. (Madeleine, Pirmil, Clémenceau, Aristid Brian, transbordeur etc)

OBJECTIVES : span, cross la Loire, link water flows, create bridges between inhabitants, visitors and shop keepers.

 

THE FIRST STEP

When arrived at the beginning of the street, the Loire seems to shine.  The nailed passage transforms into loire waves, a water dance that invites passing people to come through the street, take a Leap. 

A MOVING STREET

An anachronistic travel in the Biesse neighborhood through the murals narrative. This instant photography illustrates the dynamic and vibrant interactions of daily Life. The characters mix in with the architecture ( the gaulois-nantais, inhabitants, shops, crane, house, viking, transport etc ). All illustrated with lightness in a treaty of identity and caricature. 

Credit photos:

Studio katra

Super Apes

Jean Dominique Billaud /Samoa

Valérie Joncheray / Samoa

Vincent Jacques / Samoa

 

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